prime time
US /ˈpraɪm taɪm/
UK /ˈpraɪm taɪm/
1.
прайм-тайм, время наибольшей аудитории
the time at which a television or radio audience is expected to be largest, usually considered to be the hours between 8 and 11 p.m.
:
•
The new show will air during prime time.
Новое шоу будет транслироваться в прайм-тайм.
•
Advertisers pay more for slots during prime time.
Рекламодатели платят больше за слоты в прайм-тайм.
2.
расцвет сил, лучшие годы
the period in a person's life when they are most active, productive, or successful
:
•
She's still in her prime time as an athlete.
Она все еще в расцвете сил как спортсменка.
•
Many artists produce their best work in their prime time.
Многие художники создают свои лучшие работы в расцвете сил.