price war
US /ˈpraɪs wɔːr/
UK /ˈpraɪs wɔːr/
1.
ценовая война
a fierce competition in which retailers cut prices in an attempt to increase their share of the market
:
•
The supermarket initiated a price war on essential goods.
Супермаркет начал ценовую войну на основные товары.
•
Consumers often benefit from a price war as prices drop.
Потребители часто выигрывают от ценовой войны, так как цены падают.