price leader
US /ˈpraɪs ˌliː.dər/
UK /ˈpraɪs ˌliː.dər/
1.
ценовой лидер
a company that is the first to introduce a new price for a particular product or service, and whose prices are then followed by other companies
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Walmart often acts as a price leader in the retail industry.
Walmart часто выступает в роли ценового лидера в розничной торговле.
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The company became a price leader by offering innovative products at competitive rates.
Компания стала ценовым лидером, предлагая инновационные продукты по конкурентным ценам.