rhetoric
US /ˈret̬.ɚ.ɪk/
UK /ˈret̬.ɚ.ɪk/

1.
retórica, eloquência
the art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques
:
•
His powerful rhetoric swayed the crowd.
Sua poderosa retórica influenciou a multidão.
•
The politician's speech was full of empty rhetoric.
O discurso do político estava cheio de retórica vazia.