prime time
US /ˈpraɪm taɪm/
UK /ˈpraɪm taɪm/
1.
horário nobre, prime time
the time at which a television or radio audience is expected to be largest, usually considered to be the hours between 8 and 11 p.m.
:
•
The new show will air during prime time.
O novo programa irá ao ar durante o horário nobre.
•
Advertisers pay more for slots during prime time.
Os anunciantes pagam mais por espaços durante o horário nobre.
2.
auge, melhor fase
the period in a person's life when they are most active, productive, or successful
:
•
She's still in her prime time as an athlete.
Ela ainda está no seu auge como atleta.
•
Many artists produce their best work in their prime time.
Muitos artistas produzem seus melhores trabalhos em seu auge.