on the face of it
US /ɑːn ðə feɪs ʌv ɪt/
UK /ɑːn ðə feɪs ʌv ɪt/
1.
à primeira vista, aparentemente
used to say that something seems to be true or real, but may not be, when you consider only the obvious facts
:
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On the face of it, it seems like a good deal, but we need to read the fine print.
À primeira vista, parece um bom negócio, mas precisamos ler as letras miúdas.
•
The plan, on the face of it, is simple and effective.
O plano, à primeira vista, é simples e eficaz.