grass roots

US /ˈɡræs ruːts/
UK /ˈɡræs ruːts/
"grass roots" picture
1.

base, raízes

the most basic level of an activity or organization

:
The movement gained support at the grass roots level.
O movimento ganhou apoio no nível da base.
We need to build support from the grass roots up.
Precisamos construir apoio desde a base.
1.

de base, popular

of or relating to the ordinary people in an organization or political party, rather than its leaders or most important members

:
The campaign focused on grass roots organizing.
A campanha focou na organização de base.
He believes in grass roots democracy.
Ele acredita na democracia de base.