gimmick
US /ˈɡɪm.ɪk/
UK /ˈɡɪm.ɪk/
1.
truque, artifício, engodo
a trick or device intended to attract attention, publicity, or trade
:
•
The free toy was just a gimmick to get people to buy the cereal.
O brinquedo grátis era apenas um truque para fazer as pessoas comprarem o cereal.
•
The new phone has a lot of cool features, but some are just a gimmick.
O novo telefone tem muitos recursos legais, mas alguns são apenas um truque.