exert
US /ɪɡˈzɝːt/
UK /ɪɡˈzɝːt/

1.
exercer, aplicar
apply or bring to bear (a force, influence, or quality)
:
•
He had to exert all his strength to lift the heavy box.
Ele teve que exercer toda a sua força para levantar a caixa pesada.
•
The company decided to exert more control over its subsidiaries.
A empresa decidiu exercer mais controle sobre suas subsidiárias.