euphemism
US /ˈjuː.fə.mɪ.zəm/
UK /ˈjuː.fə.mɪ.zəm/

1.
eufemismo
a mild or indirect word or expression substituted for one considered to be too harsh or blunt when referring to something unpleasant or embarrassing.
:
•
'Passed away' is a euphemism for 'died'.
'Faleceu' é um eufemismo para 'morreu'.
•
Using a euphemism can soften the impact of bad news.
Usar um eufemismo pode suavizar o impacto de más notícias.