customer advocacy
US /ˈkʌstəmər ˈædvəkəsi/
UK /ˈkʌstəmər ˈædvəkəsi/
1.
defesa do cliente, advocacia do cliente
the promotion of a company or its products and services by customers who are satisfied with them
:
•
Strong customer advocacy is crucial for building a reputable brand.
Uma forte defesa do cliente é crucial para construir uma marca de renome.
•
Our marketing strategy focuses on generating more customer advocacy through excellent service.
Nossa estratégia de marketing foca em gerar mais defesa do cliente através de um serviço excelente.