build up

US /bɪld ʌp/
UK /bɪld ʌp/
"build up" picture
1.

construir, fortalecer, acumular

to increase or strengthen something gradually

:
She needs to build up her strength after the illness.
Ela precisa construir sua força após a doença.
The company managed to build up a good reputation over the years.
A empresa conseguiu construir uma boa reputação ao longo dos anos.
2.

promover, exagerar, elogiar

to praise someone or something in an exaggerated way, often to increase their importance or value

:
The media tried to build up the new celebrity.
A mídia tentou promover a nova celebridade.
Don't build up your hopes too much.
Não crie muitas expectativas.