CRM
US /siː.ɑːrˈem/
UK /siː.ɑːrˈem/

1.
zarządzanie relacjami z klientami
Customer Relationship Management, a strategy for managing an organization's interactions with customers and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.
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Our company implemented a new CRM system to improve customer service.
Nasza firma wdrożyła nowy system CRM w celu poprawy obsługi klienta.
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Effective CRM helps businesses build stronger relationships with their clients.
Skuteczny CRM pomaga firmom budować silniejsze relacje z klientami.