brand awareness
US /ˈbrænd əˈwer.nəs/
UK /ˈbrænd əˈwer.nəs/
1.
merkbekendheid
the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.
:
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Our marketing campaign aims to increase brand awareness among young adults.
Onze marketingcampagne is gericht op het vergroten van de merkbekendheid onder jongvolwassenen.
•
High brand awareness often leads to increased sales and customer loyalty.
Hoge merkbekendheid leidt vaak tot hogere verkoop en klantloyaliteit.