brainwashing

US /ˈbreɪn.wɑː.ʃɪŋ/
UK /ˈbreɪn.wɑː.ʃɪŋ/
1.

hersenspoeling

the process of making someone believe something by repeatedly telling them that it is true and preventing any other information from reaching them:

:
Many people thought the sect was guilty of brainwashing.