product placement
US /ˈprɑː.dʌkt ˌpleɪs.mənt/
UK /ˈprɑː.dʌkt ˌpleɪs.mənt/
1.
간접 광고, 제품 배치
a practice in which manufacturers of goods or providers of a service gain exposure for their products by having them featured in films, television programs, or other media.
:
•
The new action movie is full of obvious product placement.
새로운 액션 영화는 노골적인 간접 광고로 가득하다.
•
Many brands use product placement to reach a wider audience.
많은 브랜드가 더 넓은 고객층에 도달하기 위해 간접 광고를 사용한다.