prime time
US /ˈpraɪm taɪm/
UK /ˈpraɪm taɪm/

1.
황금 시간대, 프라임 타임
the time at which a television or radio audience is expected to be largest, usually considered to be the hours between 8 and 11 p.m.
:
•
The new show will air during prime time.
새로운 쇼는 황금 시간대에 방영될 것이다.
•
Advertisers pay more for slots during prime time.
광고주들은 황금 시간대 슬롯에 더 많은 돈을 지불한다.