price leader
US /ˈpraɪs ˌliː.dər/
UK /ˈpraɪs ˌliː.dər/
1.
가격 선도자
a company that is the first to introduce a new price for a particular product or service, and whose prices are then followed by other companies
:
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Walmart often acts as a price leader in the retail industry.
월마트는 소매업에서 종종 가격 선도자 역할을 한다.
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The company became a price leader by offering innovative products at competitive rates.
그 회사는 혁신적인 제품을 경쟁력 있는 가격으로 제공하여 가격 선도자가 되었다.