direct marketing
US /dəˈrekt ˈmɑːrkɪtɪŋ/
UK /dəˈrekt ˈmɑːrkɪtɪŋ/

1.
직접 마케팅
a form of advertising in which companies communicate directly to customers through various channels, such as mail, email, or telephone, rather than through mass media
:
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The company uses direct marketing to reach potential clients.
그 회사는 잠재 고객에게 도달하기 위해 직접 마케팅을 사용한다.
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Email campaigns are a common form of direct marketing.
이메일 캠페인은 직접 마케팅의 일반적인 형태이다.