competitive analysis

US /kəmˌpet.ə.tɪv əˈnæl.ə.sɪs/
UK /kəmˌpet.ə.tɪv əˈnæl.ə.sɪs/
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경쟁 분석

the process of identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to your own product or service

:
Our marketing team conducted a thorough competitive analysis before launching the new product.
우리 마케팅 팀은 신제품 출시 전에 철저한 경쟁 분석을 수행했습니다.
A strong competitive analysis helps businesses identify market gaps and opportunities.
강력한 경쟁 분석은 기업이 시장 격차와 기회를 식별하는 데 도움이 됩니다.