baiting

US /-beɪ.t̬ɪŋ/
UK /-beɪ.t̬ɪŋ/
1.

미끼

used to form nouns and adjectives that describe the act of intentionally trying to make a particular person or group of people angry by saying things to annoy, offend, or criticize them:

:
a celebrity-baiting newspaper columnist