ROI
US /ˌɑːr.oʊˈaɪ/
UK /ˌɑːr.əʊˈaɪ/
약어
투자 수익률, ROI
Return on Investment: a ratio between net profit and cost of investment resulting from an investment of some resources. A high ROI means the investment gains compare favorably to investment cost. As a performance measure, ROI is used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. In economic terms, it is one way of considering profits in relation to capital invested.
예시:
•
We need to calculate the ROI for this marketing campaign.
이 마케팅 캠페인의 ROI를 계산해야 합니다.
•
The new software promises a high ROI within the first year.
새로운 소프트웨어는 첫 해 안에 높은 ROI를 약속합니다.