price war
US /ˈpraɪs wɔːr/
UK /ˈpraɪs wɔːr/
1.
価格競争, 価格戦争
a fierce competition in which retailers cut prices in an attempt to increase their share of the market
:
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The supermarket initiated a price war on essential goods.
そのスーパーマーケットは必需品で価格競争を始めた。
•
Consumers often benefit from a price war as prices drop.
価格が下がるため、消費者はしばしば価格競争から恩恵を受ける。