zeitgeist
US /ˈtsaɪt.ɡaɪst/
UK /ˈtsaɪt.ɡaɪst/

1.
zeitgeist, spirito del tempo
the defining spirit or mood of a particular period of history as shown by the ideas and beliefs of the time
:
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The film perfectly captured the zeitgeist of the 1960s.
Il film ha catturato perfettamente lo zeitgeist degli anni '60.
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Understanding the zeitgeist is crucial for marketers.
Comprendere lo zeitgeist è cruciale per i marketer.