signature tune
US /ˈsɪɡ.nə.tʃər ˌtuːn/
UK /ˈsɪɡ.nə.tʃər ˌtuːn/

1.
sigla, tema musicale
a tune or song that is regularly used to introduce a particular television or radio program, or a performer or group
:
•
The orchestra played the show's signature tune as the curtain rose.
L'orchestra ha suonato la sigla dello spettacolo mentre il sipario si alzava.
•
Every morning, the radio station starts with its familiar signature tune.
Ogni mattina, la stazione radio inizia con la sua familiare sigla.