reinvent

US /ˌriː.ɪnˈvent/
UK /ˌriː.ɪnˈvent/
"reinvent" picture
1.

reinventare

change (something) so much that it appears to be entirely new

:
The company needs to reinvent itself to stay competitive.
L'azienda ha bisogno di reinventarsi per rimanere competitiva.
He tried to reinvent the classic recipe with modern ingredients.
Ha cercato di reinventare la ricetta classica con ingredienti moderni.