influencer
US /ˈɪn.flu.ən.sɚ/
UK /ˈɪn.flu.ən.sɚ/

1.
influencer, influenzatore
a person who has the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.
:
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The brand collaborated with a popular fashion influencer to promote their new collection.
Il marchio ha collaborato con un popolare influencer di moda per promuovere la loro nuova collezione.
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She became a successful beauty influencer on YouTube.
È diventata una influencer di bellezza di successo su YouTube.