inducement
US /ɪnˈduːs.mənt/
UK /ɪnˈduːs.mənt/

1.
incentivo, stimolo, attrattiva
a thing that persuades or influences someone to do something
:
•
The company offered a generous bonus as an inducement for employees to work overtime.
L'azienda ha offerto un bonus generoso come incentivo per i dipendenti a fare gli straordinari.
•
The low interest rates served as an inducement for many people to buy homes.
I bassi tassi di interesse hanno servito da incentivo per molte persone ad acquistare case.