downmarket

US /ˈdaʊnˌmɑːr.kɪt/
UK /ˈdaʊnˌmɑːr.kɪt/
1.

mercato di basso livello

low in quality and cheap in price; relating to or intended for people who are poor or not educated:

:
a downmarket tabloid newspaper
1.

mercato di basso livello

to a lower quality and price:

:
This catalog has gone downmarket since the last time I bought something from it.