direct marketing
US /dəˈrekt ˈmɑːrkɪtɪŋ/
UK /dəˈrekt ˈmɑːrkɪtɪŋ/
1.
marketing diretto
a form of advertising in which companies communicate directly to customers through various channels, such as mail, email, or telephone, rather than through mass media
:
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The company uses direct marketing to reach potential clients.
L'azienda utilizza il marketing diretto per raggiungere i potenziali clienti.
•
Email campaigns are a common form of direct marketing.
Le campagne email sono una forma comune di marketing diretto.