customer relationship management
US /ˌkʌstəmər rɪˈleɪʃənʃɪp ˈmænɪdʒmənt/
UK /ˌkʌstəmər rɪˈleɪʃənʃɪp ˈmænɪdʒmənt/

1.
gestione delle relazioni con i clienti
a strategy for managing all your company's relationships and interactions with customers and potential customers. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.
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Effective customer relationship management is crucial for business growth.
Una gestione efficace delle relazioni con i clienti è fondamentale per la crescita del business.
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Our company implemented a new customer relationship management system last year.
La nostra azienda ha implementato un nuovo sistema di gestione delle relazioni con i clienti l'anno scorso.
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