bricks and clicks
US /brɪks ənd klɪks/
UK /brɪks ənd klɪks/
1.
bricks and clicks, modello ibrido
a business model that combines both offline (physical stores) and online (e-commerce) operations
:
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Many retailers are adopting a bricks and clicks strategy to reach more customers.
Molti rivenditori stanno adottando una strategia bricks and clicks per raggiungere più clienti.
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The company successfully integrated its bricks and clicks operations.
L'azienda ha integrato con successo le sue operazioni bricks and clicks.