banner ad
US /ˈbæn.ər æd/
UK /ˈbæn.ər æd/

1.
banner pubblicitario, banner
a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page.
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Many websites rely on banner ads for revenue.
Molti siti web si affidano ai banner pubblicitari per le entrate.
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The company launched a new campaign with interactive banner ads.
L'azienda ha lanciato una nuova campagna con banner pubblicitari interattivi.