sponsorship
US /ˈspɑːn.sɚ.ʃɪp/
UK /ˈspɑːn.sɚ.ʃɪp/

1.
parrainage, sponsoring
the act of providing financial or other support for an event, activity, person, or organization
:
•
The company provided generous sponsorship for the charity event.
L'entreprise a fourni un généreux parrainage pour l'événement caritatif.
•
They are seeking sponsorship to fund their research project.
Ils recherchent un parrainage pour financer leur projet de recherche.