sell off

US /sel ˈɔːf/
UK /sel ˈɔːf/
"sell off" picture
1.

vendre, liquider

to sell something, often quickly and at a reduced price, especially when a company is in financial difficulty or wants to get rid of assets

:
The company had to sell off its non-essential assets to avoid bankruptcy.
L'entreprise a dû vendre ses actifs non essentiels pour éviter la faillite.
Investors started to sell off their shares as the market declined.
Les investisseurs ont commencé à vendre leurs actions à mesure que le marché déclinait.