rhetoric
US /ˈret̬.ɚ.ɪk/
UK /ˈret̬.ɚ.ɪk/

1.
rhétorique, éloquence
the art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques
:
•
His powerful rhetoric swayed the crowd.
Sa puissante rhétorique a influencé la foule.
•
The politician's speech was full of empty rhetoric.
Le discours du politicien était plein de rhétorique vide.