readership
US /ˈriː.dɚ.ʃɪp/
UK /ˈriː.dɚ.ʃɪp/

1.
lectorat
the body of readers of a newspaper, magazine, or book.
:
•
The newspaper has a wide readership.
Le journal a un large lectorat.
•
The magazine aims to increase its readership among young adults.
Le magazine vise à augmenter son lectorat chez les jeunes adultes.