product placement
US /ˈprɑː.dʌkt ˌpleɪs.mənt/
UK /ˈprɑː.dʌkt ˌpleɪs.mənt/
1.
placement de produit, publicité déguisée
a practice in which manufacturers of goods or providers of a service gain exposure for their products by having them featured in films, television programs, or other media.
:
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The new action movie is full of obvious product placement.
Le nouveau film d'action est rempli de placement de produit évident.
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Many brands use product placement to reach a wider audience.
De nombreuses marques utilisent le placement de produit pour atteindre un public plus large.