price leader
US /ˈpraɪs ˌliː.dər/
UK /ˈpraɪs ˌliː.dər/
1.
leader de prix
a company that is the first to introduce a new price for a particular product or service, and whose prices are then followed by other companies
:
•
Walmart often acts as a price leader in the retail industry.
Walmart agit souvent comme un leader de prix dans l'industrie du commerce de détail.
•
The company became a price leader by offering innovative products at competitive rates.
L'entreprise est devenue un leader de prix en proposant des produits innovants à des tarifs compétitifs.