persona
US /pɚˈsoʊ.nə/
UK /pɚˈsoʊ.nə/

1.
persona, personnage
the aspect of someone's character that is presented to or perceived by others
:
•
He adopted a confident persona for his public appearances.
Il a adopté une persona confiante pour ses apparitions publiques.
•
Her stage persona is very different from her real personality.
Sa persona scénique est très différente de sa vraie personnalité.