motto
US /ˈmɑː.t̬oʊ/
UK /ˈmɑː.t̬oʊ/
1.
devise, motto
a short sentence or phrase chosen as encapsulating the beliefs or ideals of an individual, family, or institution
:
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Their family motto is 'Strength in Unity'.
Le motto de leur famille est 'La force dans l'unité'.
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The school's motto encourages perseverance.
Le motto de l'école encourage la persévérance.