incentive
US /ɪnˈsen.t̬ɪv/
UK /ɪnˈsen.t̬ɪv/

1.
incitation, motivation, stimulant
a thing that motivates or encourages one to do something
:
•
The bonus served as a strong incentive for employees to work harder.
La prime a servi de forte incitation pour les employés à travailler plus dur.
•
There is no incentive for them to change their behavior.
Il n’y a aucune incitation pour eux à changer leur comportement.