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Signification du mot hype en français

Que signifie hype en anglais ? Découvrez la signification, la prononciation et l'utilisation spécifique de ce mot avec Lingoland

hype

US /haɪp/
UK /haɪp/

Nom

battage

extravagant or intensive publicity or promotion.

Exemple:
•
she relied on hype and headlines to stoke up interest in her music
Synonyme:
publicity advertising promotion marketing puff puffery propaganda exposure boost push fanfare buildup plug plugging razzmatazz ballyhoo

Verbe

battage

promote or publicize (a product or idea) intensively, often exaggerating its importance or benefits.

Exemple:
•
an industry quick to hype its products
Synonyme:
publicize advertise promote push boost merchandise puff build up talk up plug
Antonyme:
play down
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