direct marketing
US /dəˈrekt ˈmɑːrkɪtɪŋ/
UK /dəˈrekt ˈmɑːrkɪtɪŋ/
1.
marketing direct
a form of advertising in which companies communicate directly to customers through various channels, such as mail, email, or telephone, rather than through mass media
:
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The company uses direct marketing to reach potential clients.
L'entreprise utilise le marketing direct pour atteindre les clients potentiels.
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Email campaigns are a common form of direct marketing.
Les campagnes par e-mail sont une forme courante de marketing direct.