click-through rate

US /ˈklɪk.θruː ˌreɪt/
UK /ˈklɪk.θruː ˌreɪt/
"click-through rate" picture
1.

taux de clics, CTR

the percentage of people who click on an item, such as a banner advertisement, on a website, compared to the total number of people who view the page

:
Our new ad campaign has a high click-through rate.
Notre nouvelle campagne publicitaire a un taux de clics élevé.
Improving the click-through rate is crucial for online marketing success.
L'amélioration du taux de clics est cruciale pour le succès du marketing en ligne.