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Common Marketing English Vocabulary Vocabulary Set in Marketing: Full and Detailed List

The 'Common Marketing English Vocabulary' vocabulary set in 'Marketing' is carefully selected from standard international textbook sources, helping you master vocabulary in a short time. Comprehensive compilation of definitions, illustrative examples, and standard pronunciation...

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advertisement

/ˌæd.vɚˈtaɪz.mənt/

Example:

The company placed an advertisement in the local newspaper.

advertising agency

/ˈæd.vər.taɪ.zɪŋ ˌeɪ.dʒən.si/

Example:

Our company hired an advertising agency to manage our new product launch campaign.

brand awareness

/ˈbrænd əˈwer.nəs/

Example:

Our marketing campaign aims to increase brand awareness among young adults.

brand equity

/ˈbrænd ˌɛkwɪti/

Example:

Building strong brand equity is crucial for long-term business success.

brand identity

/ˈbrænd aɪˌdɛn.tə.ti/

Example:

A strong brand identity helps a company stand out in a crowded market.

brand image

/ˈbrænd ˌɪm.ɪdʒ/

Example:

A strong brand image is crucial for market success.

brand loyalty

/ˈbrænd ˌlɔɪ.əl.ti/

Example:

Building strong brand loyalty is crucial for long-term business success.

brand positioning

/ˈbrænd pəˌzɪʃ.ən.ɪŋ/

Example:

Effective brand positioning helps a company stand out in a crowded market.

campaign

/kæmˈpeɪn/

Example:

The general launched a new campaign against the enemy.

cash discount

/kæʃ ˈdɪskaʊnt/

Example:

We offer a 2% cash discount for payments made within 10 days.

channel management

/ˈtʃæn.əl ˈmæn.ɪdʒ.mənt/

Example:

Effective channel management is crucial for maximizing sales and market reach.

communication channel

/kəˌmjuːnɪˈkeɪʃn ˈtʃænl/

Example:

Email is a common communication channel in modern workplaces.

coverage

/ˈkʌv.ɚ.ɪdʒ/

Example:

The news channel provided extensive coverage of the election.

digital marketing

/ˈdɪdʒɪtl ˈmɑːrkɪtɪŋ/

Example:

Our company is investing heavily in digital marketing to reach a wider online audience.

direct marketing

/dəˈrekt ˈmɑːrkɪtɪŋ/

Example:

The company uses direct marketing to reach potential clients.

distribution channel

/dɪˈstrɪb.juː.ʃən ˈtʃæn.əl/

Example:

Choosing the right distribution channel is crucial for market reach.

e-commerce

/ˈiː.kɑːm.ɜːrs/

Example:

Many businesses have shifted to e-commerce to reach a wider customer base.

e-marketing

/ˈiːˌmɑːrkɪtɪŋ/

Example:

Our company is investing heavily in e-marketing strategies to boost online sales.

early adopter

/ˈɜːrli əˈdɑːptər/

Example:

As an early adopter, she was one of the first to buy the new smartphone.

economic environment

/ˌiː.kəˈnɑː.mɪk ɪnˈvaɪ.rən.mənt/

Example:

The company's growth is highly dependent on the current economic environment.

end user

/ˈend ˌjuː.zər/

Example:

The software was designed with the end user in mind.

franchising

/ˈfræn.tʃaɪ.zɪŋ/

Example:

Many fast-food chains grow through franchising.

market niche

/ˈmɑːrkɪt niːʃ/

Example:

The company found its market niche by specializing in organic pet food.

market research

/ˈmɑːr.kɪt ˌriː.sɜːrtʃ/

Example:

Before launching the new product, they conducted extensive market research.

market share

/ˈmɑːr.kɪt ˌʃer/

Example:

The company aims to increase its market share by 10% next year.

marketing collateral

/ˈmɑːrkɪtɪŋ kəˈlætərəl/

Example:

We need to update our marketing collateral for the new product launch.

marketing mix

/ˈmɑːrkɪtɪŋ mɪks/

Example:

The company adjusted its marketing mix to target a younger demographic.

performance management

/pərˈfɔːr.məns ˈmæn.ədʒ.mənt/

Example:

Our company implemented a new performance management system to improve employee productivity.

personal selling

/ˌpɝː.sən.əl ˈsel.ɪŋ/

Example:

Effective personal selling requires strong communication and negotiation skills.

price leader

/ˈpraɪs ˌliː.dər/

Example:

Walmart often acts as a price leader in the retail industry.

price tag

/ˈpraɪs tæɡ/

Example:

The dress had a high price tag.

price war

/ˈpraɪs wɔːr/

Example:

The supermarket initiated a price war on essential goods.

product catalog

/ˈprɑː.dʌkt ˈkæt.əl.ɔːɡ/

Example:

The company updates its product catalog annually.

product life cycle

/ˈprɑːdʌkt laɪf ˌsaɪkl/

Example:

Understanding the product life cycle helps businesses make strategic decisions.

product placement

/ˈprɑː.dʌkt ˌpleɪs.mənt/

Example:

The new action movie is full of obvious product placement.

product positioning

/ˈprɑːdʌkt pəˈzɪʃənɪŋ/

Example:

Effective product positioning is crucial for market success.

product line

/ˈprɑː.dʌkt ˌlaɪn/

Example:

The company decided to expand its product line to include organic foods.

product range

/ˈprɑː.dʌkt ˌreɪndʒ/

Example:

The company decided to expand its product range to include organic foods.

public relations

/ˌpʌb.lɪk rɪˈleɪ.ʃənz/

Example:

She works in public relations for a large tech company.
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