e-marketing
US /ˈiːˌmɑːrkɪtɪŋ/
UK /ˈiːˌmɑːrkɪtɪŋ/
1.
the marketing of products or services using digital channels to reach consumers
:
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Our company is investing heavily in e-marketing strategies to boost online sales.
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Effective e-marketing requires a deep understanding of online consumer behavior.