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Marketing Vocabulary Set in IELTS Academic (Band 8-9): Full and Detailed List

The 'Marketing' vocabulary set in 'IELTS Academic (Band 8-9)' is carefully selected from standard international textbook sources, helping you master vocabulary in a short time. Comprehensive compilation of definitions, illustrative examples, and standard pronunciation...

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direct marketing

/dəˈrekt ˈmɑːrkɪtɪŋ/

Example:

The company uses direct marketing to reach potential clients.

elevator pitch

/ˈel.ə.veɪ.t̬ɚ pɪtʃ/

Example:

I practiced my elevator pitch for the job interview.

give away

/ɡɪv əˈweɪ/

Example:

His nervous laughter gave away his true feelings.

telemarketing

/ˈtel.əˌmɑːr.kə.t̬ɪŋ/

Example:

I received an unsolicited telemarketing call this morning.

viral marketing

/ˈvaɪrəl ˈmɑːrkɪtɪŋ/

Example:

The company achieved massive success through a clever viral marketing campaign.

want ad

/ˈwɑːnt æd/

Example:

She found her new job through a want ad in the local paper.

concern

/kənˈsɝːn/

Example:

The safety of the children is my main concern.

oligopoly

/ˌɑː.lɪˈɡɑː.pəl.i/

Example:

The airline industry is often cited as an example of an oligopoly.

advertorial

/ˌæd.vəˈtɔːr.i.əl/

Example:

The magazine featured an advertorial disguised as a health report.

banner ad

/ˈbæn.ər æd/

Example:

Many websites rely on banner ads for revenue.

gimmick

/ˈɡɪm.ɪk/

Example:

The free toy was just a gimmick to get people to buy the cereal.

junk mail

/ˈdʒʌŋk ˌmeɪl/

Example:

My mailbox is always full of junk mail from local supermarkets.

mailshot

/ˈmeɪl.ʃɑːt/

Example:

We are planning a mailshot to all our existing customers.

infomercial

/ˈɪn.foʊ.mɝː.ʃəl/

Example:

I woke up in the middle of the night and saw an infomercial for a new kitchen gadget.

product placement

/ˈprɑː.dʌkt ˌpleɪs.mənt/

Example:

The new action movie is full of obvious product placement.

pyramid selling

/ˈpɪr.ə.mɪd ˌsel.ɪŋ/

Example:

The company was shut down for engaging in pyramid selling.

affiliate

/əˈfɪl.i.eɪt/

Example:

The hospital is affiliated with a major university.

niche

/nɪtʃ/

Example:

He eventually found his niche in web design.

classified

/ˈklæs.ə.faɪd/

Example:

The documents are highly classified and cannot be released to the public.

World Trade Organization

/ˌwɜːrld treɪd ˌɔːrɡənəˈzeɪʃən/

Example:

The World Trade Organization aims to help trade flow as freely as possible.
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