Meaning of the word gimmick in English

What does gimmick mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

gimmick

US /ˈɡɪm.ɪk/
UK /ˈɡɪm.ɪk/
"gimmick" picture

Noun

1.

a trick or device intended to attract attention, publicity, or trade

Example:
The free toy was just a gimmick to get people to buy the cereal.
The new phone has a lot of cool features, but some are just a gimmick.
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