gimmick
US /ˈɡɪm.ɪk/
UK /ˈɡɪm.ɪk/
1.
a trick or device intended to attract attention, publicity, or trade
:
•
The free toy was just a gimmick to get people to buy the cereal.
•
The new phone has a lot of cool features, but some are just a gimmick.