Avatar of Vocabulary Set Marketing and Advertisement

Marketing and Advertisement Vocabulary Set in Level C2: Full and Detailed List

The 'Marketing and Advertisement' vocabulary set in 'Level C2' is carefully selected from standard international textbook sources, helping you master vocabulary in a short time. Comprehensive compilation of definitions, illustrative examples, and standard pronunciation...

Learn this vocabulary set on Lingoland

Learn Now

blurb

/blɝːb/

Example:

The blurb on the back of the book made me want to read it.

want ad

/ˈwɑːnt æd/

Example:

She found her new job through a want ad in the local paper.

banner ad

/ˈbæn.ər æd/

Example:

Many websites rely on banner ads for revenue.

classified

/ˈklæs.ə.faɪd/

Example:

The documents are highly classified and cannot be released to the public.

advertorial

/ˌæd.vəˈtɔːr.i.əl/

Example:

The magazine featured an advertorial disguised as a health report.

infomercial

/ˈɪn.foʊ.mɝː.ʃəl/

Example:

I woke up in the middle of the night and saw an infomercial for a new kitchen gadget.

pyramid selling

/ˈpɪr.ə.mɪd ˌsel.ɪŋ/

Example:

The company was shut down for engaging in pyramid selling.

gimmick

/ˈɡɪm.ɪk/

Example:

The free toy was just a gimmick to get people to buy the cereal.

product placement

/ˈprɑː.dʌkt ˌpleɪs.mənt/

Example:

The new action movie is full of obvious product placement.

direct marketing

/dəˈrekt ˈmɑːrkɪtɪŋ/

Example:

The company uses direct marketing to reach potential clients.

telemarketing

/ˈtel.əˌmɑːr.kə.t̬ɪŋ/

Example:

I received an unsolicited telemarketing call this morning.

viral marketing

/ˈvaɪrəl ˈmɑːrkɪtɪŋ/

Example:

The company achieved massive success through a clever viral marketing campaign.

concern

/kənˈsɝːn/

Example:

The safety of the children is my main concern.

elevator pitch

/ˈel.ə.veɪ.t̬ɚ pɪtʃ/

Example:

I practiced my elevator pitch for the job interview.

guerrilla marketing

/ɡəˌrɪlə ˈmɑːrkɪtɪŋ/

Example:

The startup used guerrilla marketing tactics to gain widespread attention with a limited budget.

niche

/nɪtʃ/

Example:

He eventually found his niche in web design.
Learn this vocabulary set on Lingoland